How to Prioritize Your SEO Efforts

Do you know How to Prioritize Your SEO Efforts? It's a well-known fact that ranking high requires a variety of actions. Especially since there are more than 200 rating variables.

To make matters worse, you must constantly keep up with what's going on because Google makes over 4500 algorithm changes each year.

The truth is that there isn't enough time in the world to accomplish everything. So you have to make a compromise.

You have to focus on the tasks that will move the needle the most and are the easiest to complete.

And I'm not just talking about code; in many circumstances, there is low-hanging fruit. As an example, a specific page could be within striking distance of a page 1 ranking for a term that could drive more sales and leads that you aren't focusing on…

But how do you know which changes or issues to focus on first?

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How to Prioritize Your SEO Efforts

1. Top SEO opportunities

Just look at the image above it tells you what to focus on to get the best results, and it all isn't code-related either. – Search was made with ubersuggest.

For example, look at this top-priority result image below;

It says that the site could rank for terms like “performance marketing agency in the US”.

Of course, you may want to rank for more broad terms like “performance marketing agency”, but it is best to start with long tail terms that are easy and can show quick results, and then work your way up to head terms like “performance marketing agency”.

So when you click the “start” button it then takes you to the AI writer to help you write content around that term.

You then continue or you can adjust the keyword. Once you move on to the next step you select a title (keep in mind you can adjust it later).

Then you select a meta description (you can adjust it later on).

Then you choose your headings…

And then you have Ubersuggest write the content for you.

Note that Ubersuggest won't write full-blown articles for you. Instead, it whips up a copy to help you start the writing process.

Within that process, it automatically adds secondary keywords you should also target that it knows your website also has a good chance of ranking for.

You'll then want to adjust the content, add it to your page, and watch your rankings climb.

The cool part about this feature is that it doesn't just focus on creating content, it does this for all aspects of SEO. From your code to page speed to content, and even link building. And it helps you out as much as possible to reduce how much effort you need to put in.

So how can you get custom recommendations for your own site?

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2. Create goals and run an SEO analysis

Let's get you some custom SEO recommendations that will provide results.

You need to go to the Ubersuggest dashboard and click on “Create your first project”.

Then you will see a prompt that asks you for your website URL and site name.

And you'll want to add all the locations where you do business.

The next step is selecting the keywords you are targeting.

Some keywords will be recommended if your site already has traction when it comes to SEO. For those keywords just hit the “+” sign to add them. Or on the right side, you can manually add keywords.

Then add your competitors. Again you can do so by clicking on the “+” sign or by typing them in manually on the right side.

And if you haven't already, make sure you register to save your changes (it is free to register).

Then go to your dashboard.

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3. SEO dashboard

Once you have added your site to Ubersuggest you'll want to go to your dashboard to see your top SEO opportunities.

It could take up to an hour for you to see them. In most cases, it is much faster.

The cool part about the SEO opportunities report is that it can change daily, weekly, or monthly depending on how often you update your website.

So for example, if you are pushing out hundreds of pieces of content a day, or changing hundreds of pages on your site… each day Ubersuggest will find new opportunities and reprioritize for you.

That way you focus your energy on what provides the biggest SEO ROI.

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Summary

Yes, having your website set up and optimized for all of Google's algorithm variables is beneficial. But it's also unreasonable.

Instead, focus on the low-hanging fruit. What modifications can you make to your code, content, or website in general to maximize SEO traffic gains?

That is what the top SEO opportunities report accomplishes.

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